Lexus "Hologram"
Visual Effects: Imaginary Forces
The hologram was an interactive installation which was in various empty (heavily trafficked) storefronts, events, and film festivals. It had to be properly calibrated for the projection onto special screens to give the effect of the car "floating" in the middle of the space.
I was responsible for sourcing locations, implementing the content, sourcing the vendors to create the content, working with media to properly assess how to present the hologram at events.
